Welcome to the Healthline Blog. The Hub that Powers Intelligent Conversations.

Living Our Values

Living Our Values-01

In the competitive healthcare and tech industries, it can be difficult to find and retain top talent. Here at Healthline, we look for people who not only are good at what they do but also want to make a real difference in the company and the lives of people around the world. Two years ago,…

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Health 2.0: A Look at the Latest in Digital Health Innovation


After attending Health 2.0’s 8th Annual Fall Conference a couple of weeks ago, it proved once again that Health 2.0 is the go-to event for the latest in digital health innovation. The 2014 conference spanned the healthcare landscape, covering wide-ranging topics, including: consumer tech and wearables, the patient voice in care delivery, patient-provider communication, personalized…

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ePatient Insights for Pharma Marketers


Recently, Healthline.com brought together a panel of ePatients faced with conditions such as Multiple Sclerosis (MS), HIV, Rheumatoid Arthritis (RA) and Anaphylaxis to help us better understand the changing healthcare conversation. As they shared compelling stories about their personal journeys, common themes emerged across their experiences. These intriguing discussions can provide some very valuable insights…

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The Secret Recipe for Content Marketing Success

Marketing Success-03

Every year, industry thought leaders convene at ePharma West to share new insights and strategies in digital and pharma marketing. At this year’s conference, which took place last week, I had the pleasure of presenting a session on content marketing in the health and pharma space. I gave attendees the recipe for Healthline.com’s content-fueled success…

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Introducing Our New HealthData Engine

HDE Blog Post

Today at the Health 2.0 Annual Fall Conference in Santa Clara, Calif., we launched an exciting, new data analytics platform – HealthData Engine – to harness the power of structured and unstructured data to help healthcare organizations improve outcomes and reduce costs. The platform leverages Healthline’s market-leading HealthTaxonomy, advanced clinical natural language processing (NLP) technologies,…

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Death to the Click-Through Rate

Death to CTR2-02

The click-through rate (CTR) has been a much-discussed topic among many Internet marketing thought leaders. It’s not always the most effective measurement for the advertising industry, especially for content marketers who want to reach a highly targeted audience. In an interview with iMedia Connection in 2013, Morpheus Media’s CMO Shenan Reed remarked, “The thought that…

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SXSW Q&A Series: Meet Murray Brozinsky and Phil Marshall

Murray.Phil_Blog Post

With just one day remaining until PanelPicker voting for SXSW 2015 closes, we sit down one-on-one with Healthline’s Murray Brozinsky (@mbrozinsky) and Conversa Health’s Phil Marshall, MD, MPH (@philmarshallmd) for a close-up look at their proposed “The Changing Face of Health: Big Data Predictions” panel session. In this final interview of our SXSW Q&A series,…

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SXSW Q&A Series: Meet Joe Bormel and Dean Stephens

Joe and Dean_Blog Post

In the next decade, more than 90 percent of healthcare data will be unstructured. What will this mean for the healthcare industry and for patient care? How do we make the best use of all this valuable data? Former ONC Medical Officer and Director of Health Outcomes Joe Bormel (@jbormel) and Healthline’s CEO Dean Stephens…

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SXSW Q&A Series: Meet Ann Silberman and David Kopp

Ann.David_Blog Post

In part one of our SXSW Q&A series, we sat down with breast cancer survivor and patient advocate Ann Silberman (@ButDocIHatePink) and Healthline’s own EVP and Media Group General Manager David Kopp (@Kopportunity) to get a sneak peek at what they will be discussing during their proposed SXSW 2015 session on cancer care. The both of them…

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