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Americans Skip Medical Treatments for Cost Reasons; Give Health Insurance a Failing Grade

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With the 2015 open enrollment season quickly approaching, many Americans are grappling with the plethora of health insurance plan options available to them for the next year. To get a better sense of the current state of healthcare insurance in the U.S, Healthline.com recently conducted a survey among its website visitors to examine consumer opinions…

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Teamwork and Joyful Healthful Living at the Healthline Cornhole Tournament

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Here at Healthline, we take our Core Values seriously. Sometimes that means not taking ourselves seriously at all. For the past two weeks, 32 Healthliners have been participating in the company’s Second Annual Healthline Cornhole (Baggo) Tournament. For anyone who isn’t sure what the game of cornhole is, you’ve probably seen it being played in…

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SXSW, Here We Come!

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After an intense couple of months of PanelPicker voting for SXSW 2015, we were all excited to find out this week that Healthline’s proposed session on cancer care was selected for the SXSW Interactive Festival! Breast cancer survivor, patient advocate and blogger Ann Silberman will be hitting the stage with Healthline.com’s own David Kopp in…

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Living Our Values

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In the competitive healthcare and tech industries, it can be difficult to find and retain top talent. Here at Healthline, we look for people who not only are good at what they do but also want to make a real difference in the company and the lives of people around the world. Two years ago,…

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Health 2.0: A Look at the Latest in Digital Health Innovation

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After attending Health 2.0’s 8th Annual Fall Conference a couple of weeks ago, it proved once again that Health 2.0 is the go-to event for the latest in digital health innovation. The 2014 conference spanned the healthcare landscape, covering wide-ranging topics, including: consumer tech and wearables, the patient voice in care delivery, patient-provider communication, personalized…

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ePatient Insights for Pharma Marketers

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Recently, Healthline.com brought together a panel of ePatients faced with conditions such as Multiple Sclerosis (MS), HIV, Rheumatoid Arthritis (RA) and Anaphylaxis to help us better understand the changing healthcare conversation. As they shared compelling stories about their personal journeys, common themes emerged across their experiences. These intriguing discussions can provide some very valuable insights…

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The Secret Recipe for Content Marketing Success

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Every year, industry thought leaders convene at ePharma West to share new insights and strategies in digital and pharma marketing. At this year’s conference, which took place last week, I had the pleasure of presenting a session on content marketing in the health and pharma space. I gave attendees the recipe for Healthline.com’s content-fueled success…

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Introducing Our New HealthData Engine

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Today at the Health 2.0 Annual Fall Conference in Santa Clara, Calif., we launched an exciting, new data analytics platform – HealthData Engine – to harness the power of structured and unstructured data to help healthcare organizations improve outcomes and reduce costs. The platform leverages Healthline’s market-leading HealthTaxonomy, advanced clinical natural language processing (NLP) technologies,…

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Death to the Click-Through Rate

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The click-through rate (CTR) has been a much-discussed topic among many Internet marketing thought leaders. It’s not always the most effective measurement for the advertising industry, especially for content marketers who want to reach a highly targeted audience. In an interview with iMedia Connection in 2013, Morpheus Media’s CMO Shenan Reed remarked, “The thought that…

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